SITUATION: My team and I were tasked with creating “The Next Big Idea” for the wine department. Of the 20 ideas I came up with, seven were chosen by my group to review internally, and one was picked to present to the Director of Innovation at Sam’s Club, Jonathan Saffian.

​

TASK: 

• I did In-store observations using the Six Looking Glasses exercise

• I led the team through identifying 5 Key Pain Points in the wine shopping customer Journey Map through Mural Board   

• I led the empathy map exercise to identify extreme user persona(s)

• I identified and validated 50+ pain points with the director of innovation at Sam’s Club, Jonathan Saffian

• I developed 20+ “how might we?” statements that help in ideating innovation in customer experience and customer education.

​

​

​

​

​

ACTION:

• Our team used multiple journey maps to evaluate pain points & big ideas

• My team and I used the Six Thinking Hats to evaluate our solutions

• 12 stakeholder meetings were conducted to validate research & big ideas

• Our group ran through Six Thinking Hat group exercises, totaling 6 hours

• I led the team by conducting weekly 5 to 15-minute rapid ideation sessions​

​

RESULT:

We presented one of several ideas to solve the problem of wine shopping being an intricate process for consumers. Our top idea, Wine E-Gifts, was presented to Jonathan Saffian, and the idea was deemed feasible and is going to be reviewed by the innovation team at Sam’s Club.

​